Persuasive Memorandum Essay

Under fit out has found itself as a passing successful sports wear brand, the reason for its success is the fact that fruits manufactured by U.A are jut outed with full understanding of an ath allowes needs. The U.As branded store at capital of Maryland appears to be highly usual among sports enthusiasts as it offers them a unique hazard to experience the entire range of U.As products 2The gross gross gross revenue associates at the Annapolis store are a highly knowledgeable team, and possess an in-depth knowledge of U.As extensive product line. Presently our sales associates are highly capable of assisting customers in choosing the right product for an intended purpose, but there is a need to develop our sales team so that in attachment to addressing the customers intended purpose, they send away cast the customers physical condition or trunk type and recommend a product that ideally suits the customer.Why does U.A need to educate its Sales Associates?No two indi viduals shadower ever be like so a product that suits one some remainss be type whitethorn not necessarily suite the others body type. For instance when a customer asks for a pair running horseshoe, our sales associates forget be capable of showing them the off range of running shoes, and then let the customer take his pick. In show to guarantee customer merriment it is native to determine the customers invertebrate foot type, whether he/she has a supinator, pronator or neutral arched foot 3. This knowledge lead service of process the sales associate to recommend a shoe that is most likely to provide optimal moderate and maximize performance.In the same way other products such as inner wear need to actualise to the wearers physical condition in order to ensure an optimal fit and comfort, hence a prepare platform is required to develop these skills among our sales associates.Advantages of the prepare computer programmeThe prepare programme will add value to the Un der Armour brand, people will begin to distinguish the brand as one that real assists athletes in achieving superior performance. Customer satisfaction levels may increase, because when customers are given a product that suits both their need and their body type, there is seldom room for complaints. The re knowledge programme will make the sales associate more confident and help them to increase their knowledge base, and learn more about newly introduced product categories such as footwear which was launched in April 2006 4. The conception of providing high level technical assistant to buyers will serve as an addition to the companys U.S.Ps (Unique marketing Points), this may lead to increase in companys retail sales.major(ip) Concerns related to the re train programmeA primary concern related to the re planning programme is that, it will raise the trading operations across several departments. Revision and up gradation of the existing product training programme will require collaborated attempt from product design department and the training department hence this may effect normal operations of the product design department, however the advantages of the retraining programme will far outweigh minor inconveniences that shall be encountered in the process of implementing this idea.Concerns about the training programme hampering the store operations can be taken care of by dividing the sales associates into maximum number of piffling batches, this will ensure that sufficient rung is available at the store composition each batch in plait undergoes intensive product training.It is hoped that the retraining programme will help in world of a highly skilled sales force capable of providing the customers with a unique shopping experience.